In this assignment, we were tasked with developing the brand identity of two fictional companies. Arquiterra Homes is a fictional home development company and Catoctin Meadows is one of its subsidiaries. The objective of this project was to create two separate brand identities that respected a central theme of a company but that were distinct enough to stand on their own.
Arquiterra believes there is no responsible alternative to doing business other than through environmental sustainability. We strive to preserve the rich history and traditions of the land while providing healthy living opportunities for our residents. Arquiterra’s focus on the environment means we look for ways we can restore the land to its natural state and preserve wetlands and areas of natural topography to integrate them into the heart of the community itself. At Arquiterra, they also believe that profit and environmental responsibility will increasingly work together as more industries find out that “nature works” for both sustainability and the bottom line.
OBJECTIVE: To develop a brand identity that brings the principles of Arquiterra Homes into a visual medium.
